A target audience is a certain demographic in which a film looks to capture. It incorporates many aspects which the target audience will find interesting in some way; depending on the genre of the film this could be, humour or exciting action. For example, films like 'Exorcist' and 'Saw' are targeted towards a much more mature audience because of the violence and goor. On the other hand, animated films such as 'Shrek' and 'Toy Story' are targeted towards a much younger audience.

The thriller genre contains many sub-genres. Horror thrillers may be aimed at people from about 16+, whereas Action thrillers are aimed at people from around 12+.